Privacy Policy

1. Information We Collect

We collect various types of information from and about users of our Site, including:

• Personal Information you provide to us directly: This includes information you voluntarily submit when you register for an account, fill out a contact form, subscribe to our newsletter, request a service, or otherwise communicate with us. This may include:

• • Names
  • Email addresses
  • Telephone numbers
  • Location data, including postcodes (e.g., when you enquire about properties in a specific area)
  • Any other information you choose to provide in your communications with us.

• Information collected automatically: When you access and use the Site, we may automatically collect certain information about your device and Browse actions. This may include:

  • Your IP address
  • Browser type and version
  • Operating system
  • Referring URLs (the website you came from)
  • Pages viewed on our Site
  • The dates and times of your visits
  • Interaction data (e.g., how you use our forms and features)

This information is typically collected through cookies and other tracking technologies like Google Analytics.

• Information from third parties: We may also receive data about you from third-party sources, particularly through the use of plugins integrated into our website (e.g., if you use a third-party service integrated with our site, and they share data with us as per their privacy policies).

2. How We Use Your Information (Purposes of Processing)

We use the information we collect for the following purposes:

• To Provide Services: To manage properties for landlords and investors, respond to your enquiries, provide property management services, and fulfill our contractual obligations.
• To Communicate with You: To send you confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages related to your services.
• For Marketing Communications: Occasionally, to send you marketing communications about our services, offers, and news that we believe may be of interest to you. You will always have the option to opt out of these communications.
• To Improve User Experience: To monitor and analyze trends, usage, and activities in connection with our Site, troubleshoot problems, and make improvements to the Site’s functionality, design, and content.
• For Analytics: To understand how users interact with our Site, which pages are most popular, and how we can optimize our services. This is primarily done using Google Analytics.
• To Enhance Security: To detect, investigate, and prevent fraudulent transactions and other illegal activities, and to protect the rights and property of Key Turn and our users. We use
• Google reCAPTCHA for this purpose to distinguish humans from automated bots.

   

   

   

   

• To Comply with Legal Obligations: To meet our legal and regulatory requirements.

Our Legal Basis for Processing Your Personal Data under GDPR:

We process your personal data based on the following legal grounds:

• Performance of a Contract: Where the processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract (e.g., to provide property management services you requested).
• Legitimate Interests: Where the processing is necessary for our legitimate interests or those of a third party, and your interests and fundamental rights do not override those interests (e.g., for website analytics, improving our services, security, and occasional direct marketing where we believe there’s a genuine interest).

   

   

   

   

• Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., for certain marketing communications, or for placing non-essential cookies). You have the right to withdraw your consent at any time.
• Legal Obligation: Where the processing is necessary for compliance with a legal obligation to which we are subject.

3. Sharing Your Information

We currently do not share your personal data with any third parties, except as described below:

• Service Providers (for internal operations): We use third-party tools and services that assist us in operating our website and business. For example, Google Analytics processes data on our behalf for analytical purposes, and Google reCAPTCHA is used for security. These service providers act as data processors for us and are obligated to protect your data.
• Legal Requirements: We may disclose your information if we are legally required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are small data files placed on your device or computer that often include an anonymous unique identifier

We use cookies for the following purposes

• Essential Cookies: These cookies are strictly necessary for the operation of our website, enabling core functionalities like security and network managem

   

   

   

   

• Performance and Analytics Cookies (Google Analytics): We use Google Analytics to collect information about how visitors use our Site. This data helps us understand website traffic, user behavior, and to improve our Site’s performance and content. Google Analytics collects information anonymously.
• Security Cookies (Google reCAPTCHA): We use Google reCAPTCHA to protect our forms from spam and abuse by distinguishing human users from automated bots.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please note that if you disable cookies, some features of our Site may not function properly. For more information on how to manage cookies, you can refer to your browser’s help section.

5. Data Security

The security of your personal information is paramount to us. We implement appropriate technical and organisational measures to protect the personal information we collect from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

Our security measures include:

• SSL (Secure Sockets Layer) Encryption: We use SSL encryption to secure data transmitted between your browser and our website, protecting sensitive information like form submissions.
• Google reCAPTCHA: To prevent automated spam and abuse, enhancing the security of our forms and user interactions.

While we strive to use commercially acceptable means to protect your Personal Data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax, accounting, or other legal requirements). When we no longer need your personal information, we will securely delete or anonymize it.

7. Your Data Protection Rights (Under GDPR)

As KeyTurn predominantly operates in the North West of the UK, if you are an individual located in the UK (or EU), you have the following rights under the GDPR regarding your personal data:

• The Right to Be Informed: You have the right to be informed about the collection and use of your personal data. This Privacy Policy serves to fulfill that right.
• The Right of Access: You have the right to request copies of your personal data that we hold.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure (Right to Be Forgotten): You have the right to request that we erase your personal data under certain conditions
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions, particularly where we are relying on legitimate interests as our legal basis.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
• The Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request within one month.

8. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information from our records.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, your data, or would like to exercise any of your data protection rights, please contact us:

• By email: office@thekeyturn.com
• By visiting this page on our website: Contact Us page. 

   

   

   

   

• By mail: 435 Smithdown Rd, Wavertree L15 3JL

11. Complaints

If you are not satisfied with our response to your request, or if you believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. You can find more information on their website: https://ico.org.uk